TOTALLY NUTS

Totally Nuts is a fictional chocolate product.
It is mainly designed for busy career women who don't have enough time to go out to eat or cook for themselves, although they care about their health.
This chocolate is a nuts dominant chocolate, and thus it gives busy people a quick energy charge with a just small bite.

I wanted to create a food brand that would appeal to busy people.
It didn't take very long to come up with nuts and chocolate since the natural oils in nuts are good for beauty and energizing our bodies,
and chocolate can relieve stress by releasing endorphins.
The name of the product, "Totally Nuts", is obviously inspired by the ingredients, but it's also a wink to how we feel when we're overwhelmed.

TARGET AUDIENCE

Persona

PACKAGE

The chocolate bars are supposed to be approximately 3.5 inches (9 centimeter) in a square shape, in the following flavors.

Mix Nuts | Pistachio | Smoked Almond | Cranberry Mix

Mix Nuts

Pistachio

Smoked Almond

Cranberry Mix

PATTERN MAKING

Because the brand is called "Totally Nuts",
I wanted to add some components of craziness and chaos to the packaging,
and for this I ended up using photos of crushed nuts for each flavor.

To create the patterns,
I rolled each flavor of nuts in pieces of paper and hammered them into smaller pieces,
then took photos and vectorized them in Illustrator.

I made outdoor advertisement for Totally Nuts in areas where potential customers could see them during their commute.
The advertisements shown here are just in subway stations, but could be expanded to bus stops, buses, billboards, banner ads and so on.